Benefits of Screen Printing for Custom Merch

Custom merch is one of the most popular ways to increase brand awareness and create a sense of unity within your community. It allows you to display your brand values through a creative design. While there are many printing techniques to create custom apparel, screen printing is one of the most renowned options. But are you familiar with the benefits of screen printing for custom merch? Is it good for your business?

That’s why, in this article, we’ll elaborate on the screen printing benefits for custom merch and how they affect your overall business success. By addressing the pros and cons of screen printing for merch, you’ll get better insights into the process and whether it fits your unique business needs. 

We’ll also explain each advantage in detail and how it affects your brand in the long run. Continue reading to discover the advantages of customizing apparel with screen printing and the best practices!

Benefits of Screen Printing for Custom Merch

Many wonder if this printing technique is truly worth their time and money. To better understand if this is the right option for your unique business needs, we’ll elaborate on the pros and cons of screen printing for merch. 

Advantages of screen printing for custom merch

So, what are the benefits of custom screen printing? The main reasons why many online brands and influencers turn to this printing technique are the following benefits:

• Cost-effectiveness
• Multiple material options
• Multiple color, texture, and effect options
• Higher quality and durability
• Branding opportunity

Cost-effectiveness

The first benefit of screen printing for custom merch is its cost-effectiveness. As expected, creating large batches of custom apparel is associated with numerous costs, especially if you want the final results to be shelf-ready. Even though you may have taken care of the design yourself, transferring it from digital design software to actual garments can be quite expensive.

That’s why many screen printing companies offer budget-friendly discounts for large-volume orders, drastically lowering the price per item. One of the most expensive steps during the production process is creating the stencil for the design. 

If you order a large batch, the stencil can be reused to create multiple products of the same design. This will reduce the labor needed to produce the custom apparel and save resources.

Moreover, professional screen-printing services, including our team at Thrive Screen Printing, can deliver large volumes of unique custom merch. We will also customize the offer based on your needs. 

Multiple material options

The second advantage screen printing brings when creating custom merch is the ability to choose between different material options. Since this printing technique can be used on various materials and garments, you can choose the ones that best fit your brand. 

While the most common option is T-shirts, screen printing can also be used to create custom hoodies, athletic wear, caps, and sweatshirts. This allows you to choose between various fabrics, including cotton, polyester, or cotton-polyester blends. If handled right, this printing technique can also be used for silk and denim.

Screen printing can also be applied to glass, wood, metal, and plastic, making it ideal for creating custom mugs, bottles, coasters, signs, pens, phone cases, and keychains. So, if you’re looking for versatility in your custom merch, this type of printing can turn all your product ideas into reality.

Multiple color, texture, and effect options

Another important benefit from screen printing your custom merch is the ability to choose between multiple color, texture, and effect options. Since this printing technique is highly customizable, you can experiment with various finishes and looks. 

Some of the most common specialty inks you can choose from are the metallic, glitter, and neon options, each offering a unique design. If you want to add some texture to the design, you can use puff ink to make specific elements stand out or foil printing for a shiny and reflective finish. 

Furthermore, you can opt for a glow-in-the-dark option with an illuminated effect or add a vintage feel by creating a cracked texture. With a seemingly limitless customization capability, all you need to do is let your imagination run wild and choose an experienced screen-printing company that can turn your ideas into reality.

Higher quality and durability

One of the most important benefits of screen printing custom merch is its higher quality and durability. This printing technique utilizes multiple layers of ink, resulting in better ink coverage and long-lasting designs. Also, the ink used during this type of printing is designed to resist fading even after multiple washes and continuous exposure to elements. 

Even though all apparel is subjected to wear and tear over time, screen printing ensures the design doesn’t start peeling, cracking, or flaking because the ink is strongly bonded to the surface. So, choosing this option will help your design remain vibrant in color and adaptable to different environments. 

Branding opportunity

The last benefit related to screen printing for custom merch is regarding the branding opportunity. Since this printing technique comes with numerous customization options, you can utilize it to increase your overall brand visibility by sticking to your branding guidelines. 

Besides using your designated brand colors, you can also incorporate your logo and messaging for a more personal approach. You can share your vision and values through a creative and unique approach. 

Disadvantages of screen printing for custom merch

Now that we have taken the time to explain the benefits you can expect from screen printing custom merch, we also want to shine a light on the potential disadvantages. Even though this printing technique is often considered one of the best options for custom apparel, some of the cons associated with it are the following:

• High costs for small orders
• Limited to flat or slightly curved surfaces
• Creating multiple color designs can be long and complex

Conclusion

After discovering the benefits of screen printing for custom merch, it’s safe to say that this practice can give your business a well-deserved advantage. Not only does this printing technique offer higher quality and durability, but it’s also cost-effective when creating large-volume orders. It allows you to experiment with numerous texture, color, and material options due to its highly customizable capabilities.

If you ever need professional screen printing services, you can rely on our Thrive Screen Printing team to turn your ideas into reality. Thanks to our experience in the industry, we’re capable of meeting your high demand while ensuring shelf-ready products of the highest quality. 

So, contact us today, and we’ll devise the ideal solution for your unique business needs!