How to Make Company Shirts

Promoting your company through creative marketing tactics has always driven good results. If you want to grab the audience’s attention while also showcasing your brand’s image through apparel, one of the best strategies to do so is through company shirts. That’s why, in this article, we’ll explain how to make company shirts, the process behind it, and the best practices.

By highlighting some of the key design elements behind the creation process, you’ll learn the most important do’s and don’ts before you turn your idea into reality. With our marketing apparel experience dating back to 1990, we’ll give you the tips and tricks we’ve gathered throughout the years that will surely make your marketing efforts a success. Continue reading to discover how to design a company shirt and what goes on behind the process!

What are Company Shirts?

As the name implies, company shirts fall under the marketing apparel category and represent custom-designed garments that display your company’s name, logo, and branding. While their main goal is to increase your brand’s visibility, they can also be used to improve customer engagement and boost team morale since both employees and customers can wear them.

How to Make Business Shirts

While many believe that creating apparel with a custom design is easy, there are several crucial elements that will highly impact the outcome. To successfully showcase your company’s unique aspects, here is a step-by-step guide on how to make the best custom merch:

• Define business goals, quantity, and budget
• Select the proper garments
• Choose the colors, design, and logo position
• Choose the right printing options
• Double-check the final design
• Sending the files

Define business goals, quantity, and budget

The first step in any marketing venture is to define your business goals. However, when your promotional strategy involves custom apparel, it’s also important to predefine the quantity and budget. As mentioned, company shirts can be used for various reasons, whether it’s for boosting team unity or raising your brand’s awareness. Before you start designing your shirts, it’s important to define the goals you want to achieve with such investment and plan the messaging accordingly.

Once you’ve thought out the objectives, you should also plan out your marketing budget based on the amount of shirts and their design. If you opt for a more complex design and higher quality garments, the price of your company shirts will rise accordingly. For that reason, you should calculate how many shirts you can produce without sacrificing their quality while sticking to your budget.

Select the proper garments

The second step in creating company shirts is selecting the proper garments. Although you can customize various clothing, the main options when creating business shirts are T-shirts, long-sleeve shirts, polo shirts, and dress shirts. Remember that your choice will impact the comfort and impression of these garments, so always keep their purpose in mind when making a decision. For example, if the shirts are meant to be employee uniforms, always opt for something more comfortable to use as everyday office wear.

Another factor worth considering when choosing the type of garment you’ll customize is the fabric. Some popular choices you can try out are cotton, polyester, and blends like cotton-polyester. When choosing the fabric, you should be mindful of its durability and comfort, as well as its ability to be printed on.

Lastly, remember that the color of the shirts will greatly impact the final design. Besides choosing colors that are easy to print on, you can also use this as an advantage to display your brand’s colors and improve the overall look of the outfit. 

Choose the colors, design, and logo position

After you’ve chosen the type of garment, you can finally focus on choosing the design, colors, and logo position. Since many often struggle with this part of the process, we’ll give you tips and tricks on creating the perfect design. 

Design colors

First, always choose colors that align with your brand and stand out from the color of the shirt you’ve chosen. You should also be wary of how the color will turn out after it’s been printed since not all colors transition well from design software to printed garment.

Furthermore, you can choose between a single-color or multicolor design, which may affect the price of the printing job. When designing company shirts, it’s always better to use minimum color options so the apparel looks professional and focuses attention on the logo. If you plan on incorporating an image you want to stand out, you can always use halftones to keep the design simple yet clearly visible. 

Logo position

As for the company logo location, the business standard is usually on the left chest. However, you can also combine it with a full-back logo and include the employee’s name on the right chest area for a more personal approach. Regardless of your choice, you should always use a clear and high-resolution image of your logo so it displays properly alongside other messaging or images.

Choose the right printing options

One of the most important aspects of creating company shirts is choosing the right printing option. Remember that the final outcome is only as good as the printing job itself. So, if you want your business shirts to turn out high-quality and professional, you should never try to lower your expenses by choosing an inexperienced printing company. When choosing the right printing options, you should always go for the method that best fits your design.

Our team at Thrive Screen Printing takes pride in providing multiple types of printing services, including:

• Screen printing
• Water-based ink screen printing
• Plastisol printing
• Foil printing
• Metallic ink printing
• Gel printing
• High-density printing
• Flock printing

Sending the files

The last step in creating business shirts is sending the design files to the printing company of your choice. While many often overlook the importance of this step, it’s crucial to send the files in the right format so there aren’t any issues during the printing process. Failing to send the proper file format can result in delays and low-quality results.

One of the biggest issues that may arise is the incompatibility with the printing method, leading to distorted or blurry designs and incorrect color reproduction. Instead of seeing your hard work properly displayed on a shirt, you’ll be met with additional costs caused by file conversion fees or re-printing.

Conclusion

After discovering how to make company shirts, remember that the most successful outcome is achieved when you focus on the details and don’t rush the process. While the process may sound simple at first, remember that there are numerous elements you should be mindful of, such as the type of shirt, colors, design, and message behind it. So, if you truly want to mesmerize the audience, take the time to plan out the final look and always work alongside an experienced marketing apparel company to achieve the best results. 

Lastly, if you’re looking for an experienced printing company, our team at Thrive Screen Printing can deliver large volumes of high-quality marketing apparel tailored to your needs. We can masterfully execute various printing options with consistent branding throughout your apparel to ensure eye-catching designs and unparalleled results. So, contact our team today, and we’ll come up with the ideal design solution for your unique circumstances!